Transform Ideas Into Action
Seltzer Party Studios transforms workgroup ideas into unforgettable images, enhancing meetings with fun and creativity. We synthesize the most impactful ideas through graphic recording.
Who is Seltzer Party Studios?
Seltzer Party Studios specializes in graphic recording—an illustrative approach to team alignment, product development, and moving ideas forward efficiently. By transforming complex discussions into clear, engaging visuals in real time, we help teams gain clarity, alignment, and momentum.
Paul Williams
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Principal Graphic Recorder at Seltzer Party Studios, brings over a decade of product design leadership, humor, and artistry. With experience crafting products for companies like Apple, Chase, and Goldman Sachs, Paul knows how to bring teams together and move them forward. His skill in turning complex ideas into engaging visuals helps teams see their ideas come to life with clarity and momentum.
Featured in:
by Ambar Castillo
January 13, 2026
Meet the Sunnyside artist using live illustration to transform NYC workplaces
With markers, a quick mind and an empathy toolkit, Paul Williams captures the energy and insights of any room.
What Is Graphic Recording?
Visualizing Conversations in Real-Time
Graphic Recording is the process of visually capturing and illustrating ideas as they happen, whether in meetings, workshops, conferences, or strategy sessions. At Seltzer Party Studios, we translate complex discussions into engaging, easy-to-digest visuals that help your team synthesize and retain key information.
What Are People Saying about Paul?
“Paul’s graphic recording was an absolute highlight of our recent Queens Tech Night! All evening, I kept seeing dozens and dozens of attendees come up and explore his work, and it was a great conversation starter from beginning to end. I’d love to have him back for the next one!”
Ben GuttmanMarketing Executive & Author “Simply Put: Why Clear Messages Win―and How to Design Them”
“Paul was incredibly professional and brought a unique, creative energy to the session. His drawings and synthesis not only captured the essence of the discussion but also significantly enhanced participant engagement and information retention throughout the session.”
Linmin (Michelle) ZhangLeadership Consultant, Coach & Facilitator
“It was a pleasure working alongside Paul in the Digital Center of Excellence at Comcast. I thoroughly enjoyed collaborating with Paul…was impressed with his attention to detail…diligent, positive and has a great sense of UX-related humor.”
Kate Esme ÜnverDesign leader, author, coach
“Paul’s expertise in UI and design proved to be a tremendous addition to the Product department from his first day…Paul was a pleasure to work with and I hope to have the pleasure of working with him again in the future.”
Dave PolykoffCEO & Co-FOunder, Zenpost
“Paul did a great job…He provided unique insight that helped to position the project on a successful path.”
Olu ObafemiDirector Digital Transformation, Comcast
“Paul Williams is one of my favorite people to collaborate with. He is insightful, experienced…incorporates humor and compassion into his professional dealings…A pleasure to work with”
Emily ProginNonprofit Communications & Content Management
“It was a pleasure to work with Paul. I miss his sense of humor and valuable contribution to the team. I hope we cross paths in the design world again.”
Courtney DattiloDesign Leader
Ready to learn more?
What are the Benefits of Graphic Recording?
Clarity & Focus
See the big picture come to life with visual mapping of your goals and strategies.
Engagement
Keep your team involved and focused by turning discussions into dynamic visuals.
Retention
Visuals help participants remember what’s discussed, driving better follow-through.
Portable Insights
Transforms meeting insights into tangible artifacts that streamline team communication and onboarding.
And it’s Fun!
How we Help Teams
Strategy Sessions
Graphic recording visualizes your strategy and aligns your team around common goals. Complex plans become accessible when sketched out in real-time, allowing for better discussion, adding new ideas and clearer execution.
Workshop & Brainstorming
From innovation workshops to creative brainstorming, our visuals capture the flow of ideas, helping your team have fun and move from concepts to actionable solutions
Design Sprints
Foster engagement and clarify complex concepts in your design sprints with graphic recording by visually capturing real-time insights, ideas, and discussions. Help your team retain information, drive collaboration and innovate throughout the sprint process.
How can I help you?
Our Work
Ready to Take Your Team To the Next Level?
Schedule a call
Let’s turn your next meeting or event into an unforgettable experience with graphic recording. Get in touch to learn more or book a consultation.
Contact
+1 347-633-5590
Paul@Seltzerparty.com
New York, New York
© 2024 All rights Reserved. Seltzer Party LLC